Digital Marketing


Digital Marketing

Digital marketing managers are in demand! Get hands-on experience with winning marketing strategies being used across today’s digital landscape to leverage the Internet and connect with modern consumers. Marketing managers earn a median salary of $132,620 while enjoying an abundance of opportunities and job security with a 10% projected job growth rate through the year 2026! (Bureau of Labor Statistics)

  • Online Learning with edgox Career Support
  • 14 Units
  • 10 Weeks

Offered by:

About the Program

This program is perfect for those seeking a dynamic career in marketing, communications, digital media, branding, advertising, and public relations among others. This program will prepare leaders of small or medium businesses to develop strategies to boost their exposure and engage with modern consumers.

Required Courses Units
BUSAD X409.65 - Principles of Marketing 4
MGMNT X477 Developing a Digital Marketing Strategy 4
MGMNT X477.1 Web Analytics 4
Required Elective (at least one)
BUSAD X409.11 International Marketing 4
BUSAD X409.66 Marketing Internship 2 - 4
MGMNT X479 Business and Personal Branding 4
MGMNT X481 - Selling for Non-Sales Professionals 2

Self-paced Study

Hands-on projects

Writing Assignments


Program Learnings and Insights

  • Current trends in digital marketing
  • A comprehensive digital marketing strategy, from formulation to implementation, applicable for any business, product or service
  • Best practices in online analytics and measurement, website optimization, and content strategy
  • How to leverage metrics to evaluate the performance of websites and social media campaigns

Admission requirements

Minimum English Language Requirements

English proficiency test must have completed within the last two years.

  • IELTS: 6.5
  • TOEFL: 80
  • CET-4: 550
  • CET-6: 520

About UCSB

UCSB Extension, now known as Professional and Continuing Education, is committed to providing essential skills and expertise to compete in today's job market.

The UCSB Extension offers professional courses and certificate programs to UCSB students getting them ready for the competitive job market after graduation. Their International Programs enable visiting scholars and professionals from all over the world to experience the outstanding research and instruction at this top-rated University.

UCSB Accolades and Rankings

Ranked #6 public university in USA

Has 6 Nobel Prize winning faculty.

#20 on “America’s Top Colleges” (Forbes, 2019)

#34 in ‘Best National Universities’ (US News, 2020)

#57 University in the World (THE, 2020)

Contact Information

2160 Kerr Hall University of California, Santa Barbara, CA

93106-1110 | 805-893-4200

Program Fee

Digital Marketing


Certificate from:

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